Visiting Trail Experts will visit to Inspire Local Trail Building. Subaru/IMBA Trail Care Crew Coming to Madison, Wisconsin.

Madison, Wisconsin - The International Mountain Bicycling Association’s (IMBA) Subaru/IMBA Trail Care Crew will be in Madison, Wisconsin, August 7th - 10th to talk trails and to teach proper trail building techniques. The Trail Care Crew event is open to anyone with an interest in supporting mountain biking in Wisconsin.

The award-winning Subaru/IMBA Trail Care Crew program includes two full-time, professional teams of trail experts who travel North America year-round, leading IMBA Trail building Schools focused on sustainable trail building techniques, meeting with government officials and land managers, and working with IMBA-affiliated groups to improve mountain biking opportunities. IMBA’s Crews have led more than 1,000 trail projects since the program debuted in 1997.

The IMBA crews teach “sustainable” trail building, which means building trails that last a long time and require minimal maintenance. This helps reduce trail damage, protects the environment, and enhances visitor enjoyment. Most Trail Care Crew visits last four days, allowing time to assess local trails, host an evening event at a bike shop, conduct a two-day Trail building school, and ride with the locals. Now in its eighth year, the Subaru/IMBA Trail Care Crew program is more popular than ever.
The Subaru/IMBA Trail Care Crew program has inspired great volunteer trail work across the U.S. and abroad - a big help to government agencies and land managers who have limited funding for trail construction and upkeep. As a direct result, there are now thousands of new and improved trails in all 50 states, Canada, Mexico and several European countries. That’s a pretty impressive record.

Coming to Madison, WI are Subaru/IMBA Trail Care Crew members Kelly and Collins Bishop. For the better part of a decade, Kelly and Collins have called Chattanooga, Tennessee, home. In that time, they’ve seen their little town become one of the Southeast’s mountain bike epicenters. Not only that, they’ve played lead roles in developing the area’s riding opportunities. Both have served in various capacities for SORBA-Chattanooga, most notably as Program Directors. Also, Kelly has developed a wildly successful women’s cycling program through Scenic City Velo club, called Krystal Chiks. Besides their extensive activity with local mountain bike advocacy, Kelly and Collins both have honed their professional skills with significant experiences in the bicycle industry and in the corporate world. We’re happy to have convinced them to take off their monkey suits and hit the road with the Subaru/IMBA Trail Care Crew program.

All are welcome to join the Subaru/IMBA Trail Care Crew leaders when they come to town. Below is a schedule of events:

• August 9th, 9am, Cam-Rock County Park Area 3, Rockdale WI - Around the World with IMBA Slideshow
• August 9th, 1pm, Cam-Rock County Park Area 3, Rockdale WI - IMBA Trail building School
• August 9th, 4pm -?, Group ride, camping, and refreshments provided by CORP.
• August 10th, 9am, Cam-Rock County Park Area 3, Rockdale, WI – Group Ride

For more information and to register for the IMBA Trail building School, contact Scott Baryenbruch of the Capital Off-Road Pathfinders at scott@madcitydirt.org or visit www.madcitydirt.org.

For a complete list of visit dates, photos and additional information on the Subaru/IMBA Trail Care Crew visit www.imba.com.

About Subaru of America, Inc.
Since 1997 Subaru has been the title sponsor of IMBA’s efforts worldwide. Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered near Philadelphia, the company markets and distributes all-wheel drive Subaru vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru of America, Inc. is the only car company that offers symmetrical all-wheel drive as standard equipment on every vehicle in its product line. Subaru has been the best-selling import wagon in America for the past 20 years, based on R.L. Polk & Company new vehicle retail registration statistics calendar year-end 2002.

About IMBA
The International Mountain Bicycling Association creates, enhances and preserves trail opportunities for mountain bikers worldwide. Since 1988, IMBA has been bringing out the best in mountain biking by encouraging low-impact riding, volunteer trail work participation, cooperation among different trail user groups, and innovative trail management solutions. IMBA’s worldwide network includes 32,000 individual members, more than 500 bicycle clubs, and 400 corporate partners and dealer members. For more information visit www.imba.com.

Contact: Spencer Powlison
IMBA
303-545-9011
spencer@imba.com

Brian Johnson
Subaru of America, Inc.
856-488-8500
bcjohnson@subaru.com
Madison area contact: Scott Baryenbruch
Capital Off-Road Pathfinders (CORP)
608-386-4041
Scott@madcitydirt.org

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